Search Engine Optimisation (SEO)

search engine optimisation

Our SEO services are aimed at helping established business owners increase their earnings through leveraging organic search traffic. Our clients are typically highly motivated, committed individuals who want to grow their businesses, and see marketing as an essential investment. We work with businesses of all sizes both locally and overseas.

At a quick glance

  • No lock-in contracts. Simply pay as you go with no ongoing commitments.
  • Pause or cancel your campaign at any time. No cancellation fees, you have total control.
  • Monthly strategy calls to discuss campaign progress, keeping you updated throughout the campaign.
  • Meaningful reporting that shows how your campaign is performing overall with an emphasis on revenue.
  • Work summary sheets that list all of the work that’s been performed so you know where your money is being spent.

How our process works

Our campaigns are broken down into 3 main phases. Here’s a brief overview of each one.

Phase 1 – Research & Analysis

This part of the project involves the following –

  • This is an opportunity for us to discuss your campaign objectives, goals, identify your main competitors, note target keywords, desired focus points, and essentially prepare for campaign commencement.
  • Once all of the information is gathered, we can plan out project direction with purpose and begin performing in-depth analysis and research.

Phase 2 – On-page optimisation

This part of the project involves the following –

  • This is where the data captured from the previous phase allows for actual campaign commencement.
  • Planning out and restructuring your site, based upon competitor analysis and keyword research. A large part of this is based around reverse engineering to understand what is already working in your space.
  • Implementing site structure, setting redirects, correcting internal links, creating and publishing initial site content, optimising meta data, ensuring responsiveness, improving site speed and other areas of technical on-page optimisation.
  • Setting up and testing goal tracking (email and call enquiries) This allows for accurate tracking of desired conversions.

Phase 3 – Off-page optimisation

This part of the project involves the following –

  • Reverse engineering competitive data collectively and identifying off-page opportunities (link building).
  • Mapping out a strategic off-page optimisation strategy with emphasis on quality, diversity and topical relevance (in other words, putting together a plan that allows us to acquire high-quality links).
  • Creating content and performing outreach to sites of strong relevance in an effort to acquire quality guest post publications.
  • Tracking and measuring of off-page performance inline with target keywords.

Reporting

In terms of reporting, you will be provided with easy to understand, meaningful reports, that include  –

  • Keyword performance reports.
  • Work summary sheets that outline work performed each month.
  • Data studio (Google Analytics) dashboard that shows your site performance in an easy to understand way.

Ready to get started?

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